Extended Global Partnership.
MLILY and Manchester United have today agreed to extend their successful global partnership.
Since the partnership began in 2016, MLILY has truly immersed itself within the club, using its innovation and growth within its industry to beneﬁt United fans, staff and ﬁrst team players.
The company’s ability to work with the club’s elite coaching staff and sports science team has allowed them to create bespoke sleeping environments for each player, product innovations that have been passed on to the everyday consumer.
MLILY UK CEO, Pomi Khan comments:
“We couldn’t be any happier. Brand awareness has been on the rise due to our collaborative efforts. From our work with the sports scientists at Manchester United to the players themselves enjoying our products with their families at home and also at the Aon Training Complex, we have made immense strides with our product development and innovations.”
“The entire organisation at United has been phenomenal. MLILY is playing a key role in making sure the elite performers at United get the best equipment (our mattresses and pillows) for a better recovery after their hard work on the pitch, and it’s been an extraordinary team effort on all levels of our partnership.”