Bed In A Box Is Here
Mlily has unveiled its brand new Aria series, now giving retailers the opportunity to take advantage of the “bed in a box” market which has been sweeping through online retail in the past couple years.
“The market is always changing,” says Bob Badman, Director of Sales for Mlily UK. “Aria gives our stores the opportunity to adapt to it.”
Crafted using Mlily’s specialized Hybrid design, the Aria introduces the adaptable support of mini-springs which individually adjust to your body’s sleeping position. The Aria also takes advantage of specially engineered Zoned Support Foam, which provides further pressure relief to the body’s high-stress areas. Coupled with plush Cool-Gel Memory Foam, the Aria series harmoniously blends comfort with support, all inside of a simple box.
“It’s easy to unroll and even easier to sleep on,” says Andy Kent, VP of UK Sales.
The Aria has already done so well that Mlily has released an Aria Firm version, taking advantage of its Ortho design to aid sleepers who suffer from chronic back or joint pain. It’s a ﬁrmer alternative with the same guarantee of a better night’s sleep.